Home' South Florida Times : SFT 052115 Contents 4C | MAY 21 — 27, 2015 | SOUTH FLORIDA TIMES | SFLTIMES.COM | SoFlo LIVE
SoFlo LIVE | SFLTIMES.COM | SOUTH FLORIDA TIMES | MAY 21 — 27, 2015 | 5C
By JOHN CARUCCI
NEW YORK— Sean “Diddy” Combs will be the first
to tell you that he doesn't launch brands, he launches
lifestyles. So when it came time to promote his latest
fragrance, he put himself on the line and starred a racy
video with girlfriend Cassie that many have deemed to
risque for television.
He said the sexy scenes in the 3AM promotional
video were inspired by those provocative Calvin Klein
“It pushes the envelope, but it's done in a very
tasteful way. It's more about your thinking about than
what you're seeing on the screen,” explained Diddy.
With success making music as an artist and producer
as well as with his fashion line, Sean John, Diddy says
he's driven by the same principle for success — hard
work. It's paid off; Forbes recently named him the
wealthiest hip-hop artist, and his fragrances — this is the
fourth — have earned him a couple of FiFi Awards, the
Fragrance Foundation's annual industry honors.
The Grammy-winning artist recently spoke about
his brand, but had weightier issues on his mind,
including the unrest in Baltimore over the death of
Freddie Gray in police custody.
AP: You've been outspoken regarding the way the
president handled Ferguson, what are your thoughts
Diddy: Baltimore is something that people have to
realize is not just something that is just occurring over
this one tragedy. ... The black [communities] are the
forgotten ones — just like people are in poverty all over
this country, but especially the black community. So
you have a lot of built-up frustration especially in the
kids that see their future is bleak and they are being
forgotten. People need to pay attention to that. ....
Something has to change soon.
AP: You have the music, the clothes, and the scent,
the vodka line; what else can you do?
Diddy: It's philanthropy. So for me, it's what change
can I make. So you were talking about Baltimore
and Ferguson. As an African-American man, I have a
responsibility in the future. I want to be able to do more
things to affect change.
AP: Would running for political office be one of
Diddy: No not at all. I love what I do. I don't like
politics. I'm not a big talker. If I say I'm gonna run a
marathon, I'm gonna run it. If I say I'm gonna put out
a fragrance, I'm gonna put out a fragrance. If I say
I'm gonna change the world for the positive, that's
what I'm gonna do.
AP: The music business has changed. Is it
important for artist to adapt to find other revenue
Diddy: I'm an artist, but I'm also a
businessman. As a businessman it was
important for me to diversify. I didn't just look
at myself as someone making music, I make
lifestyles, so for me it was diversifying and just
loving business and figuring out how to market
and create brands for this generation, [which] is
something I specialize in.
AP: When are you going back into the studio?
Diddy: I'm going back in the studio now. I'm
producing other people now. That's how I started,
producing. So I'm just in there having fun and really
just experimenting with some things. But being able
to launch new artists or artists that want a different
sound for their next album — it's exciting to get back
AP: What are your thoughts on Tidal (Jay-Z's music
Diddy: It's a great idea for the artist to be involved
in the distribution. Everything takes time, so we'll see
in the next couple of years. But I would bet on Jay-Z
MIAMI — South Florida’s longest-running Memorial
Weekend concert, Best Of The Best Festival, returns
to Bayfront Park featuring a smorgasbord of reggae,
dancehall and soca giants.
Gates open at 2 p.m . Sunday at the park, 301
Biscayne Blvd. The festival goes until 10 p.m .
The show, which organizers bill as 100
percent Caribbean, is in its ninth year. The lineup
for 2015 includes Shabba Ranks, Josey Wales,
Capleton, Beenie Man, Lady Saw aka Marion Hall,
Sanchez and Wayne Wonder, plus Tiger, Morgan
Heritage, Admiral Bailey, Spice, Johnny P., Anthony
Malvo and Warrior King.
Also, the star-studded soca lineup includes Fay
Ann Lyons, Kerwin DuBois, Lyrikal and Rupee.
This year, the festival has teamed with VP Records
to present A Reggae Music Journey, a traveling
exhibit bridging Jamaica’s musical history and reggae
culture. The exhibit features the archives of VP
Records, the world’s largest reggae company.
Curated by illustrator Michael Thompson, creator
of many of the images that line the exhibit, this
multi-media experience presents iconic imagery of
the contributors who developed the music.
Visitors will enjoy a variety of iconic
photographs of reggae artists taken by some of
the masters of the art including; Peter Simon,
Marlon Ajamu Myrie, Roy Sweetland and others.
The exhibit also includes video chronicling high
points in the history of the music.
Tickets start at $57, and are available at
Diddy talks about racy video,
new fragrance and Baltimore
ON THE COVER
PHOTO COURTESY OF HDWALLPAPERS360.COM
Sean “Diddy Combs”
PHOTOS COURTESY OF MACYS.COM
3am fragrance bottles
PHOTO COURTESY OF ALLMUSIC.COM
Best of the Best
PHOTO COURTESY OF WALLPAPERS.FANSHARE.COM
PHOTO COURTESY OF BEST OF THE BEST ENTERTAINMENT
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